Martech Series

DECEMBER 27, 2022

The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond. Billion by 2027. We also highlighted this in a previous article that discussed ad tech trends. Conclusion.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

Digiday

DECEMBER 23, 2022

Per research from Wyzowl , 92% of marketers believe that video will play an essential role in marketing over the coming years. Additionally, according to Statista , spending on video advertising is expected to grow at an annual rate of 12.06% from 2022 to 2027, for a projected market volume of $318.8 billion by 2027.

Advertising 69

Advertising Audience Video Ads Brand Awareness 69

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 billion of all social media ad spending worldwide ( Sprout Social ). This figure highlights the importance of optimizing ad campaigns for mobile devices, as businesses look to reach audiences where they spend the majority of their time online.

Media 98

Media Advertising Video Ads Brand Awareness 98

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

DECEMBER 16, 2022

The report forecasts the number of addressable TV homes to double to 40 million over the two-year period, with ad revenues expected to follow. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Agency 98

Ad Beat

JULY 3, 2024

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. But things are about to change, because their video ads span the full spectrum of potential Shopify customers. One more key point: pretty much all Shopify’s video ads carry the same “free trial” CTA. Publishers Approximately $35.8

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

VideoWeek

APRIL 16, 2024

Search and display meanwhile grew at slower rates but, given their size, added significant revenues. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 This continues an extended growth streak for video. CTV and OTT made up 42 percent of total video ad revenues last year.

Video Ads 52

Video Ads Retail Media Advertising 52

Brid.tv

AUGUST 23, 2022

billion by 2027. The worldwide revenue generated through OTT videos is projected to be at almost $300 billion by the end of 2022. Or you can provide content for free and monetize it through video ads. Ad-Based Monetization. So how do you go about getting your slice of the OTT pie? Transaction-Based Monetization.

Video Ads 98

Video Ads Audience Ad Inventory Education 98

Basis

FEBRUARY 15, 2024

Predictably, with people increasingly tapping into digital audio, ad spend has followed in kind. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. Audio ads generate greater brand recall than display and online video ads. Don’t believe us?

Advertising 102

Advertising Cookies Audience Banner 102

Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 Mobile accounts for a remarkable 96.5% billion this year to $73.14 billion by 2026.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

OCTOBER 27, 2022

billion by 2027, with an average annual growth rate of 7%. Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. Start running game ads. The requested ad must play your game.

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Non-Profit Video Ads Header Bidding Fill rate 52

MNTN

JUNE 30, 2023

And luckily, by working with an ad platform like MNTN Performance TV , advertisers can make that a reality.

Advertising 98

Advertising Video Ads Audience Marketing 98

MNTN

DECEMBER 3, 2024

And by 2027, experts predict that number to increase to 121 million. And if it maintains that sort of rapid growth, the market will surpass a value of $1 trillion globally by 2027. According to a 2024 survey, 40% of video marketers have already reallocated their budgets away from traditional television to increase their CTV spending.

Audience 52

Audience Entertainment Advertising Marketing 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. Mobile Devices Is Predicted to Leap from $48.18

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. In 2021, CTV spend comprised just 20.8%

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JULY 22, 2021

Video content is the future of social media, but live streaming is the most preferred video marketing strategy. billion by 2027. 80% of consumers prefer watching a live video to reading a blog. People spend 3 X longer watching live videos compared to pre-recorded video.

Communications 131

Communications Audience Pop-Up Marketing 131

Digiday

JUNE 14, 2022

This person said they began suspecting that CTV ads continued to air while a TV was off in 2019 but had been unable to prove it. video ad spending in 2022. billion: How much money Viacom18 has agreed to pay for Indian Premier League digital rights from 2023 through 2027. Numbers to know.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. play video games (as of 2023), making it one of the most promising markets in terms of advertising. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. We’re at the cutting edge in the field, as Anzu is the first to serve cross-platform dynamic in-game banner and video ads programmatically across multiple gaming platforms, working with third-party vendors to bring AdTech integrations to PC, mobile, console, and metaverse gaming platforms.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

AUGUST 27, 2020

billion by 2027. It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Clearcode

MARCH 23, 2023

By leveraging RMNs, they can increase the worth of their brands, streamline their e-commerce sales, compete with Google and Meta for ad spend, enhance their product development with insights and reports, and deepen relationships with their providers. Audio ads — served in between content when users are listening to music and podcasts.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

OCTOBER 24, 2022

In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. billion by 2027. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 40

Advertising Cookies Banner Machine Learning 40

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .” billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 If you’re in eCommerce, Adobe Advertising Cloud makes it super easy to launch various ads straight from one platform.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

MAY 20, 2022

By region, North America had the greatest share of CTV impressions (48 percent of all video impressions), followed by EMEA and LATAM (22 percent), then APAC (11 percent). CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

illumin

JULY 23, 2024

There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52