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Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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The Prevention of Ad Fraud

YieldBird

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. What is ad fraud?

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Future of TV Briefing: The next phase of the TV upfront market

Digiday

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. billion: How much money Viacom18 has agreed to pay for Indian Premier League digital rights from 2023 through 2027. The real upfront market.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

digital ad spending is expected to reach over $390 billion by 2027. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

billion between 2002 and 2027. In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. billion by 2027.

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The Prevention of Ad Fraud

YieldBird

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. What is ad fraud?

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Best Video Monetization Tips for Publishers

Automatad Inc.

Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize.