Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.
MNTN
DECEMBER 15, 2022
Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.
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Martech
JUNE 26, 2024
A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale. Analysts at Juniper Research reported that about $100 billion will be lost to ad fraud this year, or some 22% of media spend. Even a well-established verification partner had to apologize recently for errors.
Smart-Hub
FEBRUARY 12, 2024
Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.
VideoWeek
JANUARY 5, 2024
In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.
VideoWeek
APRIL 21, 2023
AVOD Growth to Double SVOD Over Five Years Global OTT revenues from TV and films will reach $235 billion in 2028, according to Digital TV Research. The forecast added that AVOD revenues will grow almost twice as much as SVOD, hitting $91 billion in five years.
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