VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server.

Agency 52

Agency Media Audience Cookies 52

AdvertiseMint

OCTOBER 30, 2023

billion by 2028. from 2023 to 2028. Self-serve DSPs allow for detailed audience segmentation, ensuring ads are shown to the most relevant users. Integration Capabilities: Connect seamlessly with various ad networks, ad exchanges, and SSPs, expanding your reach and potential audience.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 10, 2023

Kargo Acquires Streaming Ad Server VideoByte Ad tech firm Kargo has acquired VideoByte, a US company whose ad server helps advertisers run custom ads on streaming services. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

Ad Tech 52

Ad Tech Ad Server Media Agency 52