Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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VideoWeek

JANUARY 5, 2024

The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users. Read more on VideoWeek.

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VideoWeek

APRIL 21, 2023

“More advertisers in Europe now have access to advanced audience targeting based on proprietary data, premium ad placement on the LG smart TV homescreen, and the ability to optimise media investments across both linear and connected TV spend – all brought to market by a highly specialised local team,” said Ed Wale, VP, Europe at LG Ad Solutions.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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