2028 Ad Exchange Agency 
Martech
JUNE 26, 2024
A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale. Analysts at Juniper Research reported that about $100 billion will be lost to ad fraud this year, or some 22% of media spend. It was founded in 2015 and is rather effective.”
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.
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AdvertiseMint
OCTOBER 30, 2023
billion by 2028. from 2023 to 2028. Cost Efficiency: By managing campaigns directly, advertisers can reduce expenses associated with hiring third-party professionals or agencies. Self-serve DSPs allow for detailed audience segmentation, ensuring ads are shown to the most relevant users. billion in 2023 to USD 11.4
VideoWeek
JULY 29, 2022
Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches.
VideoWeek
APRIL 21, 2023
In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. “Our mission does not involve bypassing DSPs, buy-side platforms, or engaging in dual-sided operations,” said Andrew Casale, CEO and president of Index Exchange.
VideoWeek
JANUARY 5, 2024
This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.
VideoWeek
FEBRUARY 14, 2025
million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Utiq Brings Cookieless Identifier to Onetags Curation Platform Utiq, the identity solution created by Vodafone, Deutsche Telekom, Orange and Telefnica, has partnered with Onetag, an ad exchange specialising in buy-side curation.
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