2028 Ad Exchange Audience 
Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.
Martech
JUNE 26, 2024
The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience.
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Smart-Hub
FEBRUARY 12, 2024
Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.
VideoWeek
JANUARY 5, 2024
GroupM Launches New Initiative to Create Innovative Streaming Ad Formats GroupM on Thursday announced the launch of the Ad Innovation Accelerator, a new initiative which will create new ad formats specifically for streaming services, in partnership with media companies and tech players.
VideoWeek
APRIL 21, 2023
Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv
AdvertiseMint
OCTOBER 30, 2023
This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. As the digital ad world progresses, comprehending the benefits of self-serve DSPs is vital for those aiming to elevate their advertising efforts. billion by 2028.
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