Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Martech

JUNE 26, 2024

A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale. Analysts at Juniper Research reported that about $100 billion will be lost to ad fraud this year, or some 22% of media spend. The AI approach The problem with AI is that it’s available to the fraudsters too.

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Machine Learning Impressions Ad Exchange MarTech 111

Smart-Hub

FEBRUARY 12, 2024

Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. What Should You Do As An Ad Exchange Owner?

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Video Ads Ad Exchange Advertising Ad network 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JANUARY 5, 2024

Snap Taps Samba TV for Entertainment Ad Measurement Snap has partnered with Samba TV, an audience measurement company, to provide outcome measurement to advertisers. Media and entertainment brands advertising on Snapchat will be able to measure conversion outcomes using Samba TV’s VTR (View Through Rate) solution.

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Media Cookies Entertainment Agency 52

VideoWeek

APRIL 21, 2023

And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent. AVOD Growth to Double SVOD Over Five Years Global OTT revenues from TV and films will reach $235 billion in 2028, according to Digital TV Research.

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VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Utiq Brings Cookieless Identifier to Onetags Curation Platform Utiq, the identity solution created by Vodafone, Deutsche Telekom, Orange and Telefnica, has partnered with Onetag, an ad exchange specialising in buy-side curation.

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