Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

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VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

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VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Utiq Brings Cookieless Identifier to Onetags Curation Platform Utiq, the identity solution created by Vodafone, Deutsche Telekom, Orange and Telefnica, has partnered with Onetag, an ad exchange specialising in buy-side curation.

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VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. Ad of the Week. The Week in Tech.

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