VideoWeek

MARCH 25, 2024

The economist singled out Amazon Prime Video, whose new ad-supported tier will generate “a lot of revenue” for its parent company. But Weiser noted that those gains will primarily come at the expense of other owners of traditional TV ad inventory, rather than bringing new spend into the TV category. percent in 2023).

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Manufacturing Retail eCommerce Ad Inventory 72

Brid.tv

DECEMBER 6, 2023

Learn More The Boom of CTV Advertising CTV ad spend is expected to surpass 42 billion dollars by 2028. This could potentially reduce web traffic on external websites and downgrade the value of ad inventory. For an all-in-one solution for publishers, media houses, brands, and agencies, look no further than TargetVideo.

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Cookies First-Party Cookies Audience Ad Inventory 98

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. Read more on VideoWeek.

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Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. Acquires CoreMedia Systems Ad tech company Simpli.fi

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VideoWeek

FEBRUARY 7, 2025

Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. The Week for Brands & Agencies Publicis Posts 6.3

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Marketing Ad Tech ROI Retail 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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