Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

DECEMBER 18, 2023

Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% Consumers having less interaction with advertisers (on TV, at least) will mean their tolerance for imprecision will be much lower, and every ad will need to count. globally this year, reaching $29.2

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Automatad Inc.

APRIL 25, 2024

In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. This ad format is mostly preferred for its narrative characteristics.

Video Ads 52

Video Ads Advertising Viewability ROI 52

VideoWeek

MARCH 3, 2023

Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. While the tough ad market saw media and entertainment revenues fall 1 percent, digital revenues rose 18 percent, meaning total ad revenue dropped by 1 percent over the year.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52