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Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX adinventory in return for a minority equity stake in Resi. million, shy of the company’s $75-78 million guidance.
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. Read more on VideoWeek.
The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.
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