Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

DECEMBER 18, 2023

For these two streamers — who have considerably less of a presence in the market than some of their larger counterparts — this alliance could mean a chance to stand out in the streaming wars like never before. Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2%

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

VideoWeek

MARCH 25, 2024

The economist singled out Amazon Prime Video, whose new ad-supported tier will generate “a lot of revenue” for its parent company. But Weiser noted that those gains will primarily come at the expense of other owners of traditional TV ad inventory, rather than bringing new spend into the TV category. percent in 2023).

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

MNTN

DECEMBER 15, 2022

While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Connected TV continues to expand its ad offerings as premium channels, Netflix and Disney+ included, create ad inventory within their top-rated and award-nominated shows.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Brid.tv

DECEMBER 6, 2023

Learn More The Boom of CTV Advertising CTV ad spend is expected to surpass 42 billion dollars by 2028. Magi is Google’s attempt at implementing AI SEO-based marketing. This could potentially reduce web traffic on external websites and downgrade the value of ad inventory.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech Series

OCTOBER 31, 2022

The new product targets the display market that is worth tens of billions of dollars, creating a meaningful opportunity for Taboola and its partners. Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

VideoWeek

MAY 24, 2024

UK Passes Key Bills to Regulate Tech and Protect Broadcasters The UK Parliament has quickly passed two key pieces of legislation, the Media Bill and the Digital Markets, Competition, and Consumers Bill which seek to rein in big tech companies, offer stronger protections for tech companies, and bring streaming services under Ofcom regulation.

Media 52

Media Retail Ad Server Ad Inventory 52