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Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. These ads will bring you a good amount of viewable impressions and clicks, improving value of your adinventory. billion in 2028. It is predicted to reach $241.93
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”
Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its adinventory.
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