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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With the increasing demand for programmatic advertising and the rise of digital ad spending, RTB is expected to grow exponentially in the coming years. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

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The never-ending war against ad fraud

Martech

A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale. Analysts at Juniper Research reported that about $100 billion will be lost to ad fraud this year, or some 22% of media spend. “You’re not just doing the ads, you’re also doing ad fraud detection.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

Smart-Hub

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits!

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales. billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7

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What is self-serve DSP?

AdvertiseMint

billion by 2028. from 2023 to 2028. Full-service DSPs provide a comprehensive service where advertisers hand over the reins of their ad campaigns to professionals. These experts handle everything, from media buying to optimization, ensuring ads are placed effectively across ad networks and exchanges.