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With the increasing demand for programmatic advertising and the rise of digital ad spending, RTB is expected to grow exponentially in the coming years. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create adnetwork or ad exchange, contact SmartHub team to start.
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