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As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demandsideplatforms) to assess the ad inventory available to the advertisers.
” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its adnetwork, according to the WSJ , using its wealth of user data to fuel ad sales. billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7
Introduction to Self-Serve Demand-SidePlatform A self-serve DSP, or Demand-SidePlatform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion by 2028. 56% of advertisers use a self-serve demandsideplatform.
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