Remove 2028 Remove Ad network Remove Verification services
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. How much money is lost to ad fraud?