VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server.

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VideoWeek

MAY 24, 2024

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94

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AdvertiseMint

OCTOBER 30, 2023

billion by 2028. from 2023 to 2028. As advertisers demand more transparency and control, self-serve DSPs will adapt, offering enhanced integration with ad exchanges, programmatic ad servers, and advanced targeting options. Facts about Self Serve DSP The global self-serve DSP market is expected to grow from USD 4.3

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VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

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VideoWeek

FEBRUARY 10, 2023

Kargo Acquires Streaming Ad Server VideoByte Ad tech firm Kargo has acquired VideoByte, a US company whose ad server helps advertisers run custom ads on streaming services. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

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