2028 Ad Server Ad Tech 
VideoWeek
APRIL 21, 2023
Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. ProSieben, RTL Deutschland Appoint Ricarda Jebsen to d-force Board ProSiebenSat.1
VideoWeek
MAY 24, 2024
UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94
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VideoWeek
FEBRUARY 14, 2025
AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023.
VideoWeek
FEBRUARY 10, 2023
In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.
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