VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

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VideoWeek

MAY 24, 2024

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94

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AdvertiseMint

OCTOBER 30, 2023

billion by 2028. from 2023 to 2028. Cost Efficiency: By managing campaigns directly, advertisers can reduce expenses associated with hiring third-party professionals or agencies. Facts about Self Serve DSP The global self-serve DSP market is expected to grow from USD 4.3 billion in 2023 to USD 11.4

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VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

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