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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

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The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media 52
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The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

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