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UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94
Introduction to Self-Serve Demand-SidePlatform A self-serve DSP, or Demand-SidePlatform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion by 2028. 56% of advertisers use a self-serve demandsideplatform.
It still saw significant growth, with revenues up 22 percent year-on-year, but demand-sideplatform’s revenues fell short of its target for the first time in 33 quarters. million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. percent in 2023.
The company said the closures allow Yahoo to narrow its focus and investment on its demand-sideplatform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.
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