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The Nominations Are In: How Connected TV is Set to Be the Biggest Winner from Google’s Outage

MNTN

DTVR projects that by 2028, ad-supported plans could account for 88% of total global subscriptions for Disney+. Netflix and Disney+’s impact on the Connected TV space can’t be understated. GroupM has projected that the entrance of these two channels into the ad space will bring in an additional $1.2B

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. According to Statista , the video ad revenue worldwide in 2023 is $176.63

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Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

Digiday

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. With the U.S.