VideoWeek

OCTOBER 10, 2024

Tesco is also spinning up a new insights portal within its offering for ad targeting and personalisation, which will include expanded audience segments delivered through dunnhumby’s (the tech company which powers Tesco Media and Insights Platform) Sphere platform.

Video Ads 59

Video Ads Retail Media eCommerce 59

Monetize More

MARCH 2, 2023

With the increasing demand for programmatic advertising and the rise of digital ad spending, RTB is expected to grow exponentially in the coming years. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Statista expects this type of advertising revenue to reach almost $21 billion by 2028. Marketers can identify specific user attributes and behaviors in real-time, enabling precise ad targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

AUGUST 3, 2021

Video streaming will reach more than $223 billion by 2028. For companies with larger advertising budgets, Hulu offers a variety of ad formats and ad targeting options. Hulu representatives work with you to make your ad look professional. will drop traditional television.

Advertising 59

Advertising Video Ads Audience Impressions 59

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

FEBRUARY 7, 2025

Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek. percent YoY.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

JULY 29, 2022

TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches.

Ad Tech 52

Ad Tech Agency Media Cookies 52