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Tesco Launches Video Ads in Retail Media Offering

VideoWeek

Tesco hasn’t released many specifications around the video format, other than saying it will run “short-form video content” Images at the Upfront presentation showed video ads appearing at the top of the search results page, where display banner ads may also appear.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Statista expects this type of advertising revenue to reach almost $21 billion by 2028. While voice ads are still in their early stages, their potential cannot be overlooked.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Standard video ads appear as a commercial break during the streaming of any of Hulu's full episodes. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Here is an example of a standard video ad : 2) Branded Slate Ads. will drop traditional television.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.