2028, Ad Targeting and Brand Awareness

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2028

Ad Targeting

Brand Awareness

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Statista expects this type of advertising revenue to reach almost $21 billion by 2028. Marketers can identify specific user attributes and behaviors in real-time, enabling precise ad targeting.

Advertising

Advertising Ad Exchange ROI Machine Learning

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek. percent YoY.

Marketing

Marketing Ad Tech ROI Retail

AdTech Trends

The Future of Programmatic Advertising: Key Trends Shaping the Industry

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

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