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Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. There have been discussions for several years that Google would discontinue support for cookies. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.
With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for adtargeting.
The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. Ad of the Week. The Week in Tech.
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