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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Video streaming will reach more than $223 billion by 2028. For companies with larger advertising budgets, Hulu offers a variety of ad formats and ad targeting options. Hulu representatives work with you to make your ad look professional. will drop traditional television.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028.