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Tesco Launches Video Ads in Retail Media Offering

VideoWeek

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek. percent YoY.