2028 and Ad Tech - AdTech Trends

Hybrid Solutions and Consolidation to Shape Identity Space This Year

VideoWeek

FEBRUARY 20, 2025

And for the sell-side, building ID solutions on deterministic data stands to benefit the walled garden platforms with vast numbers of logged-in users, accelerating the flow of ad spend into the hands of a few tech giants. According to WARC forecasts, by 2028, half of all global ad spend will be going to Meta, Amazon and Google.

Cookies

Cookies Performance Targeting Audience Marketing

Media Complexity in the Marketing Landscape

Basis

OCTOBER 17, 2022

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. from 2021 to 2028.

Media

Media Marketing Healthcare Manufacturing

Tesco Launches Video Ads in Retail Media Offering

VideoWeek

OCTOBER 10, 2024

Recent figures from IAB Europe show retail media spending in Europe grew by 22 percent in 2023, much higher than the growth rate of the overall ad market which sat at six percent. Total European retail media spending is projected to hit €31 billion by 2028.

Video Ads

Video Ads Retail Media eCommerce

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028. Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers.

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

Digiday

NOVEMBER 13, 2022

Who picks up the tab, or will it just be the next version of the ad tech tax of yore, as Digiday’s senior ad tech reporter Ronan Shields covered last week? The new Digital Career Accelerator led by PMG hopes to generate 1,000 TCC students in digital, marketing and advertising foundations by 2028. Direct quote.

Media

Media Ad Tech Agency eCommerce

The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America

VideoWeek

DECEMBER 9, 2022

Hybrid Tiers to Drive SVOD Growth Through 2028. Driven by this proliferation of ad-supported tiers, global SVOD subscriptions are expected to increase by 428 million to hit 1.76 billion in 2028, according to Digital TV Research. Discovery and Paramount to reach 372 million hybrid subscribers by 2028.

Food

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising

Advertising Marketing Retail Ad Tech

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. Sale discussions reportedly began in late 2022 when ad tech stock prices were falling. million by 2028, according to Omdia.

Agency

Agency Media Ad Tech eCommerce

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Statista expects this type of advertising revenue to reach almost $21 billion by 2028. Therefore, keeping an eye on trends is becoming even more important.

Advertising

Advertising Ad Exchange ROI Machine Learning

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

MAY 31, 2024

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 SVOD subscriptions are also expected to rise at a CAGR of 5.2 percent, with Disney+ Hotstar capturing the largest share of the Indian market.

Media

Media Agency Audience Cookies

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users. Read more on VideoWeek.

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Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits!

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

NOVEMBER 11, 2022

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. Ad tech firm Samba TV has acquired AI-focused CTV company Disruptel. Samba TV Acquires AI Specialist Disruptel. ITV and BBC Win Euro 2024/28 Rights.

Media

Media Retargeting Non-Profit Entertainment

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

APRIL 21, 2023

“More advertisers in Europe now have access to advanced audience targeting based on proprietary data, premium ad placement on the LG smart TV homescreen, and the ability to optimise media investments across both linear and connected TV spend – all brought to market by a highly specialised local team,” said Ed Wale, VP, Europe at LG Ad Solutions.

Agency

Agency Media Audience Cookies

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. “This means that the competition between digital media providers is becoming tougher.”

Audience

Audience Video Ads Media Agency

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

SEPTEMBER 22, 2023

ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.

Media

Media Agency Advertising Machine Learning

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94

Media

Media Retail Ad Server Ad Inventory

Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters

VideoWeek

MARCH 18, 2025

Online Video to Comprise 45 Percent of M&E Market by 2028 Online video revenues are projected to make up 45 percent of global media and entertainment revenues by 2028, according to forecasts from Omdia. Ad Tech Nexxen stock is down 9 percent this week after hitting a 52-week high in February.

Ad Tech

Ad Tech Entertainment Media Agency

tvScientific Raises $25.5 Million in Moves to Bring Performance Marketers to CTV

VideoWeek

FEBRUARY 3, 2025

tvScientific, a CTV ad tech business specialising in measuring and managing performance advertising on streaming TV, today announced the completion of a $25.5 He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. million Series B funding round.

Marketing

Marketing Ad Tech ROI Retail

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing

Marketing Ad Tech ROI Retail

The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel

VideoWeek

MARCH 7, 2025

The Week in Tech Viant Acquires First-Party Data Business Lockr Ad tech business Viant has announced the acquisition of Lockr, a first-party data collaboration platform, for an undisclosed amount. Other interested parties reportedly include Microsoft, Oracle and Perplexity.

Media

Media Ad Tech Agency Non-Profit

The WIR: TikTok’s Ad Revenues Continue to Rise, Netflix Has Plans for TV Gaming, and Major Brands Sign Up for ITV’s Retail Media Offering

VideoWeek

APRIL 6, 2023

The gaming and TV worlds have been steadily converging, as smart TV have launched cloud gaming offerings and ad tech businesses have pushed for TV-style ads in premium video games. identifiers within their own tech stack. The report noted that since ad tech consortium Prebid pulled out last year, UID 2.0

Retail

Retail Media Ad Tech Agency

The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

VideoWeek

NOVEMBER 25, 2022

CTV ad tech firm LightBox TV has secured £1 million in a joint funding round led by FirstPartyCapital and AperiamVentures. LightBox TV added that the investment would be used to continue building the platform and simplifying the CTV landscape. The Week in Tech. AVOD Revenues to Reach $91 billion in 2028.

Video Ads

Video Ads Ad Tech Media Agency

The WIR: Netflix’s Ad Tier “Nears Critical Scale”, IPG Launches New Core Tech Infrastructure, and Adobe Releases Gen AI Video Tools

VideoWeek

OCTOBER 18, 2024

The FT reportedly had its best year for advertising since 2012, though subscriptions remain a big focus for the company – it wants to hit three million total paying subscribers in 2028, up from around 2.5 million last year.

Pop-Up

Pop-Up Media Agency Ad Tech

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech

Ad Tech Agency Media Cookies

The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

VideoWeek

MARCH 8, 2024

The business aims to double viewing of online programmes and triple their revenues by 2028. M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. “So M6+ will launch ahead of Euro 2024, replacing the previous 6play service.

Cookies

Cookies Non-Profit GDPR Ad Tech

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

Marketing

Marketing Ad Tech Media Agency

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech

Ad Tech Ad Server Media Agency

AdTech Trends

Hybrid Solutions and Consolidation to Shape Identity Space This Year

Media Complexity in the Marketing Landscape

Trending Sources

Tesco Launches Video Ads in Retail Media Offering

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

The Future of Programmatic Advertising: Key Trends Shaping the Industry

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

Video Advertising Overview for 2024: Efficient Video Ads Types and Channels

The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters

tvScientific Raises $25.5 Million in Moves to Bring Performance Marketers to CTV

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel

The WIR: TikTok’s Ad Revenues Continue to Rise, Netflix Has Plans for TV Gaming, and Major Brands Sign Up for ITV’s Retail Media Offering

The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

The WIR: Netflix’s Ad Tier “Nears Critical Scale”, IPG Launches New Core Tech Infrastructure, and Adobe Releases Gen AI Video Tools

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

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