VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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VideoWeek

MAY 31, 2024

In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3

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VideoWeek

MAY 24, 2024

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94

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VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

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VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

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VideoWeek

NOVEMBER 11, 2022

Founding members of the coalition announced today include GroupM, its agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners and clients Audible, AXA, Bayer, Danone, Deutsche Telekom, L’Oréal, Mars, Paramount, Sony, TalkTalk, and Tesco. Ad tech firm Samba TV has acquired AI-focused CTV company Disruptel.

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VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

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Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Meanwhile, SSPs are increasingly partnering with media agencies. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.

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VideoWeek

SEPTEMBER 22, 2023

ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. The Week For Brands & Agencies WPP Wins Nestlé Media Account WPP’s OpenMind, a media agency which sits within GroupM, has been chosen as Nestlé’s sole media agency in Europe following a review.

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VideoWeek

FEBRUARY 20, 2025

It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency. According to WARC forecasts, by 2028, half of all global ad spend will be going to Meta, Amazon and Google.

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VideoWeek

MARCH 8, 2024

The business aims to double viewing of online programmes and triple their revenues by 2028. M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. “So The Week For Brands & Agencies Havas Posts 4.4 Read more on VideoWeek.

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VideoWeek

MARCH 18, 2025

Online Video to Comprise 45 Percent of M&E Market by 2028 Online video revenues are projected to make up 45 percent of global media and entertainment revenues by 2028, according to forecasts from Omdia. Ad Tech Nexxen stock is down 9 percent this week after hitting a 52-week high in February.

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VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023.

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VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

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VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. This deal demonstrates what a meaningful brand partnership is capable of, bringing Which?

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VideoWeek

APRIL 6, 2023

Top Stories Brands Increase TikTok Spend Despite Potential Ban The threat of TikTok being banned is having no effect on its ad revenues, the FT reported, with US ad spend on the platform growing 11 percent in March. Digital advertising comprises the bulk of TikTok’s $10 billion global revenues, added the report.

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VideoWeek

NOVEMBER 25, 2022

Ad agency Dentsu’s Japanese headquarter were raided by Tokyo prosecutors this week as part of an ongoing corruption investigation relating to last year’s Olympics. CTV ad tech firm LightBox TV has secured £1 million in a joint funding round led by FirstPartyCapital and AperiamVentures. The Week in Tech.

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VideoWeek

OCTOBER 18, 2024

. ‘Interact’ integrates data across the lifecycle of marketing campaigns, according to the agency group, from brand research and audience insights to creative ideation, production, activation and optimisation. million last year. Omnicom reported 6.5 percent organic growth for the quarter, while Publicis hit 5.8

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VideoWeek

MARCH 7, 2025

WPP Announces Stability AI Investment and Partnership Agency holding group WPP this week announced a new strategic partnership and investment in Stability AI, developer of Stable Diffusion, which the company says will enhance its ability to deliver AI-driven solutions across channels including streaming platforms and interactive experiences. .”

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack. It was too resource intensive to do everything at once.”

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