VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. The Week in Tech Meta Hit with €1.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

NOVEMBER 25, 2022

Marija Masalskis, senior analyst for TV, video and advertising at Omdia, warned that “online and TV companies are now competing for the same ad dollars.” CTV ad tech firm LightBox TV has secured £1 million in a joint funding round led by FirstPartyCapital and AperiamVentures. The Week in Tech.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

MARCH 8, 2024

The business aims to double viewing of online programmes and triple their revenues by 2028. M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. .” M6+ will launch ahead of Euro 2024, replacing the previous 6play service.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. These are violations of the General Data Protection Regulation (GDPR).”

Marketing 52

Marketing Ad Tech Media Agency 52