Monetize More

MARCH 2, 2023

According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028. Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers.

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Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Statista expects this type of advertising revenue to reach almost $21 billion by 2028. Therefore, keeping an eye on trends is becoming even more important.

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VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. However widely-used programmatic tools use machine learning to inform media buying strategies. million by 2028, according to Omdia.

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VideoWeek

NOVEMBER 11, 2022

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. Ad tech firm Samba TV has acquired AI-focused CTV company Disruptel. Ad tech firm Samba TV has acquired AI-focused CTV company Disruptel.

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VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

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