Digiday

MARCH 26, 2023

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. that stretches from the “workplace to the marketplace,” said Geraldine White, chief diversity officer at the agency.

Agency 72

Agency Public Relations Media Conversion 72

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.

Advertising 105

Advertising Retail Cookies Video Ads 105

More About Advertising

APRIL 9, 2024

Nationwide’s controversial campaign by New Commercial Arts about bank closures is back on air – with a changed V/O featuring its revised promise not to close any more branches before 2028. The original, implying it wasn’t closing branches full stop, was pulled after complaints to the ASA from, among others, rival Santander.

Advertising 64

Advertising Finance Agency 64

VideoWeek

MARCH 25, 2024

” For example, online travel agencies are more ad-intensive than traditional agencies, and digital game publishers are more ad-intensive than traditional game manufacturers. ” Digital advertising is therefore expected to grow its share of ad revenues from 64 percent in 2023 to 76 percent in 2028. percent in 2023).

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

Basis

OCTOBER 17, 2022

As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. ” The same report found that agency media teams waste an average of three hours per day copying and pasting data from one program to the other. from 2021 to 2028.

Media 97

Media Marketing Healthcare Manufacturing 97

VideoWeek

OCTOBER 10, 2024

The supermarket says the new framework, built in collaboration with advertisers, agencies, and industry bodies, draws on a range of solutions to measure impacts throughout the funnel, with omnichannel attribution set for launch next year. Total European retail media spending is projected to hit €31 billion by 2028.

Video Ads 59

Video Ads Retail Media eCommerce 59

Brid.tv

DECEMBER 6, 2023

Learn More The Boom of CTV Advertising CTV ad spend is expected to surpass 42 billion dollars by 2028. For an all-in-one solution for publishers, media houses, brands, and agencies, look no further than TargetVideo. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. “It brings together the advertisers, the publishers, law enforcement agencies — all the market players. It was founded in 2015 and is rather effective.”

Machine Learning 111

Machine Learning Impressions Ad Exchange MarTech 111

Digiday

NOVEMBER 13, 2022

That’s the perfect analogy for what needs to come to fruition in the brand marketing ecosystem as agencies (led by the media side), brands and media companies come together to reduce carbon emissions in their work. Media agencies are leading the way in developing forms of measuring carbon, and are now applying them in differing ways.

Media 69

Media Ad Tech Agency eCommerce 69

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 Agency insiders suggested TikTok’s generative video tool was “not very useful”, arguing that TikTok users would likely spurn branded posts not created by humans. percent in 2023.

Media 52

Media Agency Audience Cookies 52

VideoWeek

DECEMBER 9, 2022

Hybrid Tiers to Drive SVOD Growth Through 2028. billion in 2028, according to Digital TV Research. Discovery and Paramount to reach 372 million hybrid subscribers by 2028. The Week For Agencies. Airline EasyJet is conducting a review of its European media account, which is currently held by Omnicom media agency OMD.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

MAY 24, 2024

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The agency is also considering national and international expansion.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. The Week For Agencies.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

JANUARY 16, 2025

percent in 2026, and 2 percent in 2027 and 2028. Investing in the future Despite this uncertainty, alongside headwinds caused by US import tariffs and higher labour taxes coming in April, the forecast for UK ad spend looks brighter in the next few years. According to S&P Global Market Intelligence, ad spend will increase by 1.3

Media 52

Media Food Marketing Advertising 52

VideoWeek

MARCH 3, 2023

Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. has acquired CoreMedia Systems, which provides performance media management software to brands and agencies. It’s been very lucrative for us, and we’ve been ramping up,” said iProspect associate director Roberto Mendoza.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

JUNE 13, 2023

Billion by 2028. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. billion USD. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027. billion by 2025.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 16, 2023

Link-building agencies have the highest number of experienced link builders, with 59.4% from 2021 to 2028 and will reach $122.11 billion by 2028. 81% of businesses prefer hiring an SEO agency to hiring in-house marketers. More than 60% of digital marketers agree that link building is the most difficult element of SEO.

SEO 59

SEO Mobile Search ROI Conversion 59

AdvertiseMint

OCTOBER 30, 2023

billion by 2028. from 2023 to 2028. Cost Efficiency: By managing campaigns directly, advertisers can reduce expenses associated with hiring third-party professionals or agencies. Facts about Self Serve DSP The global self-serve DSP market is expected to grow from USD 4.3 billion in 2023 to USD 11.4

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

MARCH 8, 2024

The business aims to double viewing of online programmes and triple their revenues by 2028. The Week For Brands & Agencies Havas Posts 4.4 Percent Organic Growth for 2023 French agency group Havas achieved 4.4 The team, called O1, will be Optimum’s agency of record for creative, media, PR, and production.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

Media 52

Media Cookies Entertainment Agency 52

Martech Series

FEBRUARY 3, 2023

Growth Of The Video Conferencing Software Market: During the forecast period, which runs from 2022 to 2028, the global video conferencing market is expected to grow significantly. from 2022 to 2028. Therefore, a video call or video chat is used to describe a video conference that is held for informal purposes.

Communications 73

Communications Healthcare Manufacturing Marketing 73

VideoWeek

SEPTEMBER 22, 2023

ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. The Week For Brands & Agencies WPP Wins Nestlé Media Account WPP’s OpenMind, a media agency which sits within GroupM, has been chosen as Nestlé’s sole media agency in Europe following a review.

Media 52

Media Agency Advertising Machine Learning 52

InMobi

MARCH 3, 2020

dropped by over 50% between 2000 and 2014 , and it’s expected to fall by an additional 6% between 2018 and 2028. In fact, one in five adults has now never been inside a travel agency. The number of travel agents in the U.S. So who are the main users of digital travel booking alternatives?

Audience 52

Audience Entertainment Agency Media 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

NOVEMBER 11, 2022

Founding members of the coalition announced today include GroupM, its agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners and clients Audible, AXA, Bayer, Danone, Deutsche Telekom, L’Oréal, Mars, Paramount, Sony, TalkTalk, and Tesco. The Week For Agencies. Nick Louisson Appointed as ISBA Director of Agency Services.

Media 52

Media Retargeting Non-Profit Entertainment 52

Digiday

JULY 28, 2022

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. With the U.S. Key findings.

Entertainment 90

Entertainment Media Marketing Education 90

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. Digiday also conducted interviews with executives from the following companies and agencies: FGX International. When it comes to ad targeting, the agencies marketers rely on to generate creative content and buy and plan media placements are becoming savvier at using data-driven personalization.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

MARCH 18, 2025

Online Video to Comprise 45 Percent of M&E Market by 2028 Online video revenues are projected to make up 45 percent of global media and entertainment revenues by 2028, according to forecasts from Omdia. Traditional TV is the only channel expected to decline over the next four years, suggesting TV spend will shift to online video.

Ad Tech 52

Ad Tech Entertainment Media Agency 52

VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Snap Plans Junk Bond Sale Snap is offering $700 million of junk bonds (high-risk debt securities rated poorly by credit agencies) to repurchase convertible debt, the social media firm said on Monday. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 7, 2025

He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services. The Week for Brands & Agencies Publicis Posts 6.3 Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

MARCH 7, 2025

WPP Announces Stability AI Investment and Partnership Agency holding group WPP this week announced a new strategic partnership and investment in Stability AI, developer of Stable Diffusion, which the company says will enhance its ability to deliver AI-driven solutions across channels including streaming platforms and interactive experiences. .”

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

APRIL 6, 2023

The Week in TV BBC to Cut 1,000 Hours of Programming The BBC will cut 1,000 hours of programming, the broadcaster revealed, in attempts to save £400 million by 2028. WPP’s media agencies clocked £3.2 Digital advertising comprises the bulk of TikTok’s $10 billion global revenues, added the report.

Retail 52

Retail Media Ad Tech Agency 52