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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes.

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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

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The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

VideoWeek

The business aims to double viewing of online programmes and triple their revenues by 2028. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR. The Week For Brands & Agencies Havas Posts 4.4 percent year-on-year growth.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

billion by 2028, according to Statista. Digiday also conducted interviews with executives from the following companies and agencies: FGX International. When it comes to ad targeting, the agencies marketers rely on to generate creative content and buy and plan media placements are becoming savvier at using data-driven personalization.

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The WIR: Canal+ Makes “Tepid” Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial

VideoWeek

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

VideoWeek

” Facebook now makes more money from video-based advertising than any broadcaster, she explained, owing to the value of first-party data in a GDPR-compliant, cookieless digital landscape. . AVOD Revenues to Reach $91 billion in 2028. The Week For Agencies. Police Raid Dentsu Headquarter Over Olympics Scandal.