Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. “It brings together the advertisers, the publishers, law enforcement agencies — all the market players. It was founded in 2015 and is rather effective.”

Machine Learning 111

Machine Learning Impressions Ad Exchange MarTech 111

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media 52

Media Retail Ad Server Ad Inventory 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MARCH 3, 2023

The new layoffs impact product managers, data scientists and engineers working on machine learning and site reliability, according to the NYT. Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52