VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. By embracing these AI-driven tools, teams can ensure their video ads are personalized, impactful, and effective.

Advertising 105

Advertising Retail Cookies Video Ads 105

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. But 47 percent of agencies and 41 percent of advertisers use programmatic to buy more than 41 percent of their inventory – a clear gap between the buy-side and sell-side.

Audience 52

Audience Video Ads Media Agency 52

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Meanwhile, SSPs are increasingly partnering with media agencies. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

AdvertiseMint

OCTOBER 30, 2023

billion by 2028. from 2023 to 2028. Cost Efficiency: By managing campaigns directly, advertisers can reduce expenses associated with hiring third-party professionals or agencies. Integration Capabilities: Connect seamlessly with various ad networks, ad exchanges, and SSPs, expanding your reach and potential audience.

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Demand Side Platform Ad network Ad Exchange Audience 40