2028 Audience Cookies 
Basis
JANUARY 2, 2025
Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. additional use of premium and curated inventory , and media mix modeling for measurement.
VideoWeek
FEBRUARY 20, 2025
The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.
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Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91
Brid.tv
DECEMBER 6, 2023
After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Immersive Video Content Major brands are increasingly using immersive content like AR and 360 videos in their advertising strategies to enhance audience engagement.
Basis
DECEMBER 1, 2023
billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.
VideoWeek
NOVEMBER 24, 2023
In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content.
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