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The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion.
billion by 2028, according to Statista. The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance and Customer Insights,” the two companies said in a press statement.
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).
The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. Magna now forecasts 5.2 percent next year.
“As consumers flock to CTV and audiences become more fragmented, outcomes like search and website visits provide brands with powerful signals that they are reaching the right consumers and moving them closer to purchase.” These are violations of the General Data Protection Regulation (GDPR).”
The business aims to double viewing of online programmes and triple their revenues by 2028. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR. M6+ will launch ahead of Euro 2024, replacing the previous 6play service.
” Facebook now makes more money from video-based advertising than any broadcaster, she explained, owing to the value of first-party data in a GDPR-compliant, cookieless digital landscape. . Bringing Gauss to the UK audience means more companies can make the right decisions at the right time for success.”.
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