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RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.
Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. A clear example is the BADBOX 2.0
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