Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. Billion by 2028. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

APRIL 25, 2024

It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. 45% said they would buy a product discovered through video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Watch for sudden spikes in clicks, impressions, or conversions from unusual locations, as these could indicate fraudulent activity. A clear example is the BADBOX 2.0

Clickbait 52

Clickbait Impressions Retargeting Conversion 52