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Billion by 2028. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5% billion.
It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. billion in 2028. It will reflect positively on impressions, conversions, and ad revenue.
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.
Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Book Your Free Consultation Spot Request a Callback Other formats, like banner, native, and other ads, are available as well, and by setting up endpoints, you can match SSP and DSP partners effectively.
Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. If you are making a 15-second video, make it humorous because funny videos leave a lasting impression in viewers' minds, and they are more likely to remember your brand. There are two types of branded slate ads: .
Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Advertisers pay for fake impressions, clicks, and conversions, while fraudsters pocket the money without delivering real engagement. A clear example is the BADBOX 2.0
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