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Billion by 2028. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%.
It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. billion in 2028. This ad format is mostly preferred for its narrative characteristics.
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.
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