Basis

OCTOBER 11, 2024

This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 That’s more than 14 million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2028. million in 2028.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. Here are some trends and tips for making the most of cannabis ad spend in 2024: Trend #1: Prioritizing Targeted Brand Awareness There are a lot of consumers out there who are new to cannabis. The cannabis market is forecast to reach a whopping $50.7

Marketing 80

Marketing Brand Awareness Education Audience 80

Single Grain

JANUARY 16, 2023

93% of marketers agree that video has helped them increase brand awareness. 63% of marketers say that engagement is the most crucial video metric they track, with traffic, conversion rate, watch time, impressions, and clickthrough rate almost being tied for second place. from 2021 to 2028 and will reach $122.11

SEO 59

SEO Mobile Search ROI Conversion 59

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028.

Marketing 52

Marketing Ad Tech ROI Retail 52