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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. billion by 2028. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. ( billion by 2028.

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12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

In fact, mobile game consumer spending has reached an astounding $116 billion , demonstrating the massive potential of mobile gaming as a marketing channel for businesses: Mobile streaming is also becoming increasingly popular, with the global video streaming market expected to reach $223.98

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek.