2028 and Brand Lift - AdTech Trends

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2028

Brand Lift

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

Martech Series

AUGUST 5, 2022

billion by 2028, at a CAGR of 35.12% over the forecast period (2022–2028). Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. Global influencer market was valued at USD 13.3

Marketing

Marketing Audience Media Entertainment

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales. Global Pay-TV Penetration to Fall in 2024 Global pay-TV penetration is set to decline in 2024 following a 60.3

Audience

Audience Video Ads Media Agency

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

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