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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. 70%+ of users find online ads untrustworthy, due to scams like clickbait. North America (55%) saw the most malicious ads, with lower rates in Europe and APAC.