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Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-throughrate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. Billion by 2028. Billion by 2028.
Source Hence, video ads help you achieve higher Click-throughrates (CTR) , Cost-per-acquisition (CPA) , conversions, and leads, increasing the value of your ad inventory. billion in 2028. Another recent study says 87% of marketers increased their sales with videos, which include video ads.
Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Advertisers pay for fake impressions, clicks, and conversions, while fraudsters pocket the money without delivering real engagement. A clear example is the BADBOX 2.0
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