Remove 2028 Remove Click Through Rate Remove Verification services
article thumbnail

Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Watch for sudden spikes in clicks, impressions, or conversions from unusual locations, as these could indicate fraudulent activity. A clear example is the BADBOX 2.0